ITB 2013 is included in the Brand USA Pavilion program, providing U.S. DMOs and suppliers opportunities for developing overseas markets through a choice of cost-effective and hassle-free participation alternatives in a USA branded environment. A whole variety of travel is present at ITB Berlin: Destinations, tour operators, booking systems, carriers, hotels and all other suppliers looking to embellish their customers’ weeks.
“Travel & Tourism accounts for 258 million jobs globally”, said David Scowsill, President & CEO, World Travel & Tourism Council. “At $6 trillion the sector is a key driver for investment and economic growth and at a global level. It is larger than the automotive industry and just smaller than banking”.
U.S. Pavilions at international travel & tourism shows brand, position, and promote the United States as the world’s premier travel destination and offer U.S. travel & tourism destinations and suppliers the opportunity to interact face-to-face with their primary overseas buyers.
Brand USA branded U.S. Pavilions, which is organized by B-FOR International, are focused on the industry’s and international markets’ needs and provides attractive customer and user-friendly U.S. environments at international travel & tourism events.
Brand USA Pavilion, www.brandusapavilion.com/itb_to_exhibit.html