Waldorf Astoria Hotels & Resorts, Hilton Worldwide’s luxury brand of landmark hotels, along with Hilton HHonors, the loyalty program for Hilton Worldwide, announced their continued support for the Sundance Film Festival as the 2013 official hotel sponsor. The partnership coincides with the rollout of True Waldorf Service, the latest Waldorf Astoria service platform that extends their high level of personal service principles that were first born at the flagship Waldorf Astoria property in New York to the now more than twenty Waldorf Astoria hotels and resorts worldwide, including Waldorf Astoria Park City.
As filmmakers, fans and actors make their way to Park City and the world watches from afar, True Waldorf Service will come to life for the 2013 Sundance Film Festival through:
•Waldorf Astoria at the Festival: From January 18 to January 26, festival goers can visit the Waldorf Astoria booth at the Main Street space between 10:00 a.m. – 6:00 p.m. Visitors who sign up for Hilton HHonors or provide their HHonors number can win a number of prizes daily, including room nights at Waldorf Astoria hotels and resorts worldwide, $100 gift cards for the Waldorf Astoria Spa at Waldorf Astoria Park City, and Sundance Film Festival/Waldorf Astoria Hotels & Resorts limited edition luxury robes.
•Waldorf Astoria and Sundance Film Festival VIP Twitter Giveaway: From today, January 22 through January 24, Waldorf Astoria will use Twitter to give away Sundance Film Festival luxury gift sets, which include Canada Goose Branta jackets, Stella Artois chalice sets and Waldorf Astoria weekend getaway packages. To enter the giveaway, follow @WaldorfAstoria and retweet messaging at 12:00 p.m. ET using the #Sundance hashtag for a chance to be selected at random.
“Waldorf Astoria Hotels & Resorts has served countless celebrities and dignitaries,” said John Vanderslice, global head of luxury and lifestyle brands at Hilton Worldwide. “We look forward to providing True Waldorf Service at the Sundance Film Festival and to our fans and followers online.”
As part of the True Waldorf Service hotel experience, a personal concierge assigned to each qualified guest acts as the guest’s primary contact – before, during and after a stay – to guarantee every want and request is met.
As an additional element of the sponsorship, the Hilton Worldwide LightStay Sustainability Award, first introduced in 2012, will once again support the Sundance Institute Documentary Film Program and Fund’s full range of year-round activities, which includes awarding grants to documentary film projects that focus on sustainability issues. LightStay represents Hilton Worldwide’s overarching commitment to integrating sustainability into every guest experience, which is critical to the long-term success of its business.
Waldorf Astoria Hotels & Resorts and Hilton HHonors will participate as the official hotel sponsors of the Sundance Film Festival through 2014.