American Express (AXP) and luxury vacation club Inspirato have announced a partnership to deliver the club’s vacation experiences under the new brand “Inspirato with American Express,” available to all consumers with special benefits to American Express®Cardmembers.
“Inspirato and American Express share a similar passion for creating exceptional experiences for members, and delivering best-in-class service. This partnership is an opportunity for us to introduce consumers to an innovative concept in luxury travel, offer American Express Cardmembers special benefits, and share in the future success of Inspirato,” said Eric Feldstein, executive vice president, Enterprise Growth, American Express.
Launched in 2011, and backed by several leading private equity partners including Kleiner Perkins Caufield & Byers and Institutional Venture Partners, Inspirato is the first luxury destination club to lease rather than own its properties. Inspirato says that the leasing model allows members to avoid the six-figure, up-front fees common in the industry.
“Our club is specifically designed for people who want the spaciousness and privacy of a multimillion-dollar villa while on vacation but are not willing to sacrifice the five-star service received at the finest hotels,” explains Brent Handler, Inspirato’s co-founder and CEO. “Our members are not scouring the Internet looking for the least expensive online rental. They place high value on the peace of mind that comes from vacationing with a private club.”
Inspirato has attracted more than 3,000 members since its inception, including some of the most affluent travelers in the U.S. “We are excited to partner with American Express, a company with world-class marketing capabilities and brand expertise, as we look to grow the club’s membership options and enhance our vacation experiences,” said Brent Handler.
Inspirato offers private vacation homes, luxury hotel partners and adventure travel experiences in such world-class destinations as Aspen, St. Barts, Nantucket, Sonoma, Los Cabos, Maldives, Tuscany, Maui and Provence. To celebrate the new partnership, starting today, American Express Cardmembers can join Inspirato and receive $2,500 off the club’s one-time initiation fee for any membership type, and $400 off the club’s annual membership fee when paying with their American Express®Card.