James Carroll, President and CEO, Crestline Hotels & Resorts, Inc., has announced the promotion of Vicki Denfeld to Executive Vice President, Sales & Marketing for the company. Ms. Denfeld joined Crestline in 2002 as Vice President of Sales & Marketing, and over the past 11 years has been promoted to Senior Vice President and now her current role as Executive Vice President.
“Vicki is an integral part of our Company’s senior leadership team,” said Carroll. “With her direction and guidance in sales and marketing, Crestline has become one of the leading management companies in the U.S. and the Caribbean, and is best known as the company that drives premium revenues. Vicki’s experience and insight into the nuances of revenue generation, sales, marketing and training has been invaluable to Crestline’s successful growth. We look forward to her ongoing contributions,” added Carroll.
When Ms. Denfeld joined Crestline, she brought 20 years of management experience in hospitality sales and marketing. Ms. Denfeld began her career with New York Airlines, spent 10 years with The Ritz-Carlton Hotel Company in various sales and marketing management positions, and has also held sales leadership positions at the Miraval Resort in Tucson, AZ, and KSL Resorts.
Ms. Denfeld holds a Bachelor of Arts degree from Furman University in Greenville, SC. She is an active member of Marriott’s Franchise Marketing Communications Advisory Council, Starwood’s Senior Marketing Roundtable, and the Westin Owners Advisory Board.
Crestline Hotels & Resorts, www.crestlinehotels.com