USA Today Travel Media Group is adding more tools for travelers and expanding further into digital platforms, and today announced the completion of its acquisition of Tripology. Terms of the acquisition were not disclosed.
Tripology is an interactive travel referral service focused on connecting travelers with experienced travel specialists. Available free to consumers, Tripology utilizes proprietary technology to match traveler requests with travel professionals. Tripology offers the best of both worlds, combining a content-rich online experience with access to specialists offering expertise. Tripology’s consumer website, Tripology.com, has been designed to be easy and risk free for consumers to use when they seek the expertise of a travel specialist.
“The acquisition of Tripology fits well into our overall growth strategy. The USA Today Travel Media Group has been expanding its digital portfolio of travel news, products and services over the past year. For decades, we’ve provided our audience with helpful and easy to use travel content and now we’re adding more tools to help consumers with their travel experience,” said John Peters, president of USA Today Travel Media Group. “Time-starved travelers researching and booking cruises, honeymoons, family reunions, and other complicated travel often require the services of a travel professional and Tripology can match them with a specialist.”
The company plans to offer Tripology.com referral services across Gannett media outlets, which include a network of more than 100 local and national websites reaching 52 million unique users monthly.