MSC Cruises (USA), Inc. today announced that industry veteran Ken Muskat has joined the company as Senior Vice President of Sales and Marketing effective June 3rd.
In this role, Mr. Muskat will be responsible for overseeing sales, marketing, public relations and customer service for North America. He will report to Richard Sasso, MSC Cruises (USA) President and CEO.
“Ken joins MSC at a very exciting time,” says Sasso. “With our largest and most luxurious ship, MSC Divina, preparing to sail year-round from PortMiami, Ken’s years of experience, excellent relationships with the travel agent community and tremendous enthusiasm for the MSC brand will certainly be assets as we prepare for important growth in North America.”
“I am honored to be joining such an exciting and unique cruise brand at a time when MSC has clearly established itself as a major player in the industry and has committed to growing in this market,” said Muskat.
Muskat comes to MSC with more than eighteen years’ experience with Royal Caribbean International. Prior to joining MSC, he was instrumental in successfully leading marketing, sales, consumer outreach and onboard revenue initiatives for Royal Caribbean.
MSC Cruises, www.MSCCruisesUSA.com