Unlike version 2.0, which mainly focused on the accessibility of Korea tourism information on the mobile format, version 3.0 was reorganized to focus on a more user-friendly interface. New major features of version 3.0 include the ability to filter a list of attractions and restaurants by distance. Also, Visit Korea version 3.0 shows a variety of tourism information on the map and includes a “find route” function to any selected destination, which will include information on total distance and travel time thanks to a new LBS (Location Based Service).
The new bookmark function enables users to download and store their favorite information in advance so that they do not have to worry about costly data usage while traveling in Korea. Even a predictive search function has been added, making it easier for tourists to type and search on the app. Version 3.0, with its new reactive UI, is able to be used on any iOS or Android product and now has a highly optimized resolution and provides a user-friendly interface for tablets by utilizing their wider screen.
Visit Korea 3.0 contains a wide range of information with over 5,000 articles on major attractions, restaurants, lodging, shopping, and transportation information. Most of the content features the location on a map, directions, and SNS sharing functions.
A Korea Tourism Organization official in charge of the app said, “We did not want the app to be limited to just offering reliable Korean tourism information, so we tried to develop an application that travelers can actually actively use by offering a variety of convenient functions.” He added, “As an IT powerhouse, we will continue to strengthen overseas promotion and marketing in order to deliver the charm of Korea through a mobile device.”