The 19th edition of MITM Americas, Meetings & Incentive Travel Market, and the 5th edition of CULTOURFAIR, International Cultural Travel Fair, began with a wonderful welcome reception offered by Mundo Cuervo in the magic town of Tequila, Jalisco.
All participants, buyers, exhibitors and press, were able to experience a tour through the facilities of José Cuervo tequila factory, and afterwards to have a tequila taste which was enlivened with typical Mexican folklore and music, followed by a dinner with Mexican gastronomy at the gardens of Foro Cuervo.
In this edition, the show has united a select group of more than 200 participants from 39 countries: Argentina, Brazil, Bulgaria, Canada, Colombia, Croatia, China, Cuba, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Slovakia, Spain, France, Germany, Guatemala, Honduras, Hungary, India, Italy, Japan, Latvia, Lithuania, Mexico, Netherlands, Peru, Poland, Portugal, Romania, Russia, South Africa, Switzerland, Thailand, UK, Ukraine and the USA.
2.825 appointments were done between exhibitors and buyers, and more than USD $ 57,325,200 of business is estimated for a short and long term.
To close the networking program with a high note, all the attendees enjoyed a closing lunch at the exclusive Santo Coyote Restaurant, from where the buyers departed for the post-tours to the destinations of Puerto Vallarta, Tlaquepaque, Tapalpa and Chapala.