FITUR 2014 Places the Focus on Technology As the Best Means of Promoting the Industry

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Around nine thousand tourism companies will come together between January 22-26, 2014 at the trade fair, which has already filled 90 percent of the exhibition space available

IFEMA will stage the 34th International Tourism Trade Fair, FITUR, which will place the emphasis on technological innovation as the best means of promoting the development of the tourist industry. In this respect, the different business events hosted by the trade fair, which form part of both the exhibition area and a series of different debating forums, will address the latest trends and new technological developments, both of which play a key role when it comes to boosting the industry’s competitiveness.

FITUR KNOW HOW & EXPORT will be promoted for the second year running by Segittur and the Spanish Foreign Trade Institute (ICEX) and seeks to present the most innovative solutions in tourism management, focusing on its export potential for the foreign markets. This is a forum at which Spanish companies linked to the tourist industry can present their considerable potential and promote their services and products in other markets. For the first time, SEGITTUR will help participating companies find potential clients with which to hold meetings during the course of the trade fair, all within an exclusive networking area created for this purpose.

FITUR will also tackle the question of third-generation tourism as a key competitive factor for the hotel sector, offering a series of technological solutions for the tourist industry. Members of the industry will be able to learn about the most advanced technological trends, social networks and low-cost luxury products.

The event serves as a key meeting-point for Spanish businessmen and investors, on the one hand, and tourism destinations on the African Continent, on the other. Each year new investments are made in projects that promote a sustainable model for the region’s economic development.

The same format based on previously scheduled personal appointments will also be applied to FITUR B2B, which is working on a packed program of meetings between the different companies and destinations taking part in the initiative and an important contingent of foreign guest buyers.

The exhibition at FITUR will be complemented by a series of monographic sections designed to address the business challenges posed by different strands of tourism, such as gay tourism at FITUR LGBT, the increasingly popular segment of oenological tourism at WINE-BASED TOURISM ACCOMMODATION, and RECEPTIVE TOURISM SPAIN. All of these sections will feature strong levels of representation.


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