Preferred Hotel Group Launches ‘China Ready’ Program

Preferred Hotel Group has announced its new China Ready program, aimed at making the travel planning process more streamlined, personalized, and inviting for Chinese travelers.

All of the company’s 650 member hotels will be represented on Preferred Hotel Group’s new Chinese website, which is hosted and managed in China. Addressing the unique needs of Chinese travelers, the site features booking functionalities, search engine optimization and a direct connection to the country’s most popular social media platform, Sina Weibo.

“Preferred Hotel Group is proud to declare its readiness for the Chinese traveler,” said Ananya Narayan, Executive Vice President of Asia Pacific, Middle East, and Africa for Preferred Hotel Group. “China is a key focus market for our brands and for our hotels, and the launch of China Ready is designed both to support the country’s outbound travel needs and to bring new exposure to our members in China and around the world.”

Over the past six months, the company has established a new sales office in Beijing to complement the efforts of its Shanghai office, and appointed Blaise Jing as Regional Director for Global Sales & Development for China.

Preferred Hotel Group,

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