The Hospitality Sales & Marketing Association International (HSMAI) has chosen The Charlottesville Albemarle Convention & Visitors Bureau’s (CACVB) social media campaign for an Adrian Gold Award. The award will be officially presented to the CACVB in February 2014, at the annual Adrian Awards Gala in New York City.
“Out of 1,200 entries submitted this year, your work was judged to be exceptional by experts in hospitality, travel, tourism, and media,” said the official letter sent to the CACVB to inform the bureau of the award.
The Adrian Awards honor outstanding achievements in advertising, public relations and digital marketing in the travel industry. Approximately 200 industry experts are invited to serve as members of the Adrian Awards judging academy.
HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry.
“This award represents a huge honor for our bureau,” says Kurt Burkhart, Executive Director for the CACVB. “The success our organization has enjoyed with our digital media campaign is being acknowledged on an international level and this contributes to Charlottesville and Albemarle County’s visibility as an exciting destination.”
As for the destination itself, Charlottesville and Albemarle County have racked-up numerous accolades that continue to motivate travelers to visit, what is commonly referred to as, Jefferson’s County. Forbes Magazine named the area the Locavore capital of the world; Go Green Go Travel chose Charlottesville as their #1 destination for agritourism; and Wine Enthusiast Magazine proclaimed Virginia as one of the top 10 wine destinations in the world.
Charlottesville and Albemarle County, www.visitcharlottesville.org