Brand USA, the organization in charge of promoting international inbound tourism to the United States, as well as its positioning within international travel markets, has confirmed its participation in this upcoming event, taking place May 27-29 in San Miguel de Allende, Mexico.
#NEXT Travel Trade Exchange will gather top executives from the travel industry of the Americas, through meetings between leading exhibitors , pre-qualified buyers and industry partners, complete with a full day of conferences, knowledge and experience exchange.
#NEXT Travel Trade Exchange is part of the #NEXT platform, and its launching responds to the evolution of the Tourism Branding Forum (renamed as of 2013 as Brands + Travel Forum), an event organized by Grupo BT Brands + Travel that has taken place for eight consecutive years, professionally training high travel executives from various companies and organizations in subjects related to marketing, technology, brand management and communications, keeping key industry players up to date in regards to latest trends and developments.
“I have attended the Tourism Branding Forum conferences for eight years, and therefore am well aware of the quality content and value this professional training event has for the Industry,” said Mr. Alfredo Gonzalez, Sr. Vice President of Global Partnership Development at Brand USA. “The addition of a schedule for business exchange seemed like the next natural step, and I believe this new event has great potential for our organization and clients. The attendance of pre-qualified buyers and the importance of the Pacific Alliance, makes our presence at #NEXT Travel Trade Exchange of vital importance to us and our members.”
During the first day of #NEXT Travel Trade Exchange, attending delegates will have the opportunity to attend the conference program, a full day of training that will leave common ground for innovation and business development on the following two days, with up to 40 pre-scheduled business appointments between 120 exhibitors from the Americas and 120 pre-qualified buyers and industry partners from the same region.
For Grupo BT Brands + Travel, this event responds to the current need of the Latin American industry for a hotspot where the different actors are able not only to close deals, but also exchange experiences, meeting with true leaders, developers and suppliers.
BRAND USA, www.thebrandusa.com