ITB Berlin Convention 2014 Bring Focus on Diversity


The ITB Berlin Convention will be underlining its role as the leading think tank of the international travel industry with a wide range of topics. From March 5-8, 2014 leading international experts and tourism professionals will be gathering to discuss the future of the travel industry. This year Malaysia, the Convention & Culture Partner, will be making a special contribution.

On March 7 the ITB CSR Day will again be addressing the key topics of sustainable tourism and social responsibility. The event will also be setting the tone with a focus on human rights in tourism. At the ITB CSR Day ITB Berlin will sign an agreement committing to support human rights in tourism and will also hold a round table on the subject.

At this year’s Studiosus discussion the topic will be ’Supporting tourism projects – is it all just greenwashing?’ Taking this statement as its premise the discussion will outline the various approaches to supporting tourism projects.

As part of the discussion round on ’Illegal trafficking and tourism – the anti-trafficking campaign of UNWTO, UNODC and UNESCO“ experts will be talking about efforts to urge responsible behavior among tourists. The members of a panel taking place on day two of the ITB Destination Days will be discussing the prospects for sustainable tourism in the Arab countries.

On March 5 PhoCusWright@ITB will be discussing the possibilities for targeting today’s customers on an individual basis. Nowadays, holidaymakers expect tailored products rather than standard solutions. At a discussion on holiday tours and activities Johannes Reck, CEO of GetYourGuide, and Brad Weber, CEO & president of Gray Line Worldwide, will be talking about how to make the relevant choices and about innovative online marketing.

Visitors to ITB Berlin can download the ITB Mobile Guide app to stay well informed. This year the Android and iPhone versions are linked to a comprehensive map of the halls.

The ITB Summit on March 4 as well as other Theme Days at the ITB Berlin Convention will be streamed online at

ITB Berlin,

About ITB Berlin and the ITB Berlin Convention

ITB Berlin 2014 will take place from Wednesday to Sunday, 5 to 9 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 5 to 8 March 2014. It is the world’s largest specialist convention for the industry. More details are available at Malaysia is the Convention & Culture Partner of ITB Berlin 2014. GIZ is premium sponsor of the ITB CSR Day. The Ministry of Culture of the Kingdom of Bahrain is premium sponsor of the ITB Destination Day 2. Studious is basic sponsor of ITB Berlin Convention. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2013 a total of 10,086 companies and organisations from 188 countries exhibited their products and services to 170,000 visitors, who included 110,000 trade visitors.

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