EMITT 2015 saw record numbers with the participation of 71 countries and 4.550 exhibitor companies. A total of 64.350 professionals from across the globe attended the Istanbul event, with an additional 77.750 travelers.
The 19th edition of EMITT took place January 22-25, 2015, and brought MICE, Winter and Outdoor Sports Tourism to the spotlight. Growing each year, EMITT once again became a meeting point for countries worldwide. More than 71 countries including Italy, Russia, Germany, South Africa, and Argentina, took place in this massive organization.
EMITT 2015 had a reserved hall for MICE tourism. International meetings, incentives, conferences and event service providers, including event organizers, hotels and congress centers had the opportunity to introduce their offerings to Turkey’s MICE tourism buyers.
“Congress tourism is of growing importance in Turkey, reaching 1,918,179 people in 2012,” said Hacer Aydin, EMITT Event Director. “Currently Turkey ranks 14th in Europe and 23rd worldwide in terms of congress tourism – 159 international companies operate in this sector.”
Aydin further stated: “There is great potential for MICE tourism to flourish in Turkey, especially in the cities of Istanbul and Antalya where the infrastructure, culture and geography is ideal of business tourism.”
Outdoor and nature sports were included in the winter tourism hall at EMITT 2015. Both domestic and international facility providers of outdoor sports and recreation showcased their range of tourism attractions. Services on display included: canoeing, trekking, bungee jumping, water sports, caravan destinations, snowboarding, and skydiving.
“Turkey is a destination for outdoor tourism. Not only are Turkish people venturing aboard for outdoor activities, many are visiting the domestic attractions, which include such attractions as road trekking and mountain climbing in Antaly to camping in the Kabak Valley,” said Aydin.
Awards handed out during the event included: The Best Stand (Argentina), The Best Promotion (Lebanon), The Best Performance (Romania), The Most Active Stand (Maldives) and The Best Stand in Show (Thailand).
Dates for the 20th annual EMITT event in 2016 have not yet been announced.
EMITT, www.emittistanbul.com