MMGY Global’s 2017-18 Portrait of American Travelers Study – Not All Affluent Travelers Are Luxury Travelers



Some interesting data points are included in the latest release from MMGY Global’s 2017-18 Portrait of American Travelers survey. Also, luxury travelers spend 62% more on travel than affluent travelers and are significantly more likely to try services like Airbnb.

Not All Affluent Travelers are Luxury Travelers
Luxury Travelers who believe it’s worth paying more for the very best quality in accommodations and transportation only make up 36% of affluent travelers. During the past 12 months, luxury travelers spent a household average of $10,078 on leisure travel, which equates to 62% more on travel than affluent travelers.
31% of luxury travelers plan on taking more vacations during the next 12 months.

Luxury Travelers Value Memories Over Purchases
Over the past 12 months, 76% of luxury travelers prefer to focus on making memories over acquiring more things, while only 57% of affluent travelers feel the same. 42% of luxury travelers say that memories of childhood vacations influence current vacation decisions.

Luxury Travelers Are Open To More Travel Service Provider Options
While luxury travelers do frequent traditional travel service providers, they’re also significantly more likely than affluent travelers to try sharing economy alternatives. 32% of luxury travelers used share economy accommodations during past 12 months.

Social Media & Online Reviews Are Influencing Luxury Behavior
One third of luxury travelers have selected a vacation destination based at least in part on what they’ve seen on social media, compared to only 7 percent of affluent travelers.51% of luxury travelers like using social media to share travel experiences.

Portrait is an annual research study of over 2,900 American travelers now in its 27th year.

MMGY, www.mmgyglobal.com/services/research/traveler-profiles-trend-reports