Alaska Airlines has a new quarterback onboard — Seattle Seahawks’ Russell Wilson. As part of the exclusive multi-year partnership, Wilson will appear at events, take part in marketing activities for Alaska Airlines, and work with the carrier to support youth and education programs. Among them is the Russell Wilson Passing Academy, which provides inner-city and underprivileged youths an opportunity to attend football camp for a once-in-a-lifetime experience.

“All of us at Alaska are thrilled to announce this partnership,” said Brad Tilden, CEO. “Russell is known for his determination, professionalism, integrity and his humble heart — qualities we all aspire to. His meticulous planning and legendary hustle help make Russell a proven winner. We’re pleased to make him our honorary CFO — ‘chief football officer.’ ”

Alaska Airlines, together with its partner regional airlines, serves nearly 100 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Anyone wearing a Russell Wilson jersey will get priority boarding on Alaska flights starting now through the rest of the NFL season.

Alaska Airlines, www.alaskaair.com