Viking Cruises has announced details of a new promotion for the travel trade, in celebration of the company’s 20th anniversary. The Challenge, called “Your Ship Has Come In: Viking Million Dollar Voyage,” will be the travel industry’s largest-ever promotion of its kind. Running from October 17, 2016 until March 31, 2017, qualified travel agents who sell Viking’s river or ocean cruises will have the opportunity to enter the Challenge to win $1 million.

“As we prepare to celebrate 20 years of leading the industry in 2017, we wanted an extraordinary way to recognize and reward the efforts of our travel trade partners,” said Torstein Hagen, Chairman of Viking Cruises. “In the last two decades, travel agents have helped us launch more ships and win more awards than any other cruise line, so it seems appropriate that we should also host the biggest-ever Challenge for our travel agent partners.”

To be eligible to win, qualified travel agents must register for “Your Ship Has Come In: Viking Million Dollar Voyage” by visiting www.vrc.com/million . Upon registration, each qualified Viking River Cruises or Viking Ocean Cruises booking made from October 17, 2016 through March 31, 2017 will count as an entry in the Challenge. There is no limit on the number of entries – so each qualified booking increases the chance of winning. The winning travel agent will win $1,000,000 USD and will be chosen at random from all qualified bookings, following the end of the Challenge in March 2017.