Following the announcement of Barbados’ two new divisions of tourism – the Barbados Tourism Marketing Inc. (BTMI) and the Barbados Tourism Product Authority (BTPA) – the BTMI is pleased to confirm the appointment of a prominent new CEO and an industry-leading team of global directors.

Mr William Griffith has been appointed Chief Executive Officer and commenced his role on 13, October 2014. An industry veteran, Griffith brings his vast experience in tourism back to Barbados, having been a member of the leadership team in a number of hotel properties in both Barbados and Bermuda.

Most recently, Griffith led the Bermuda Department of Tourism in the role of director of tourism, for a period of six years. Here Griffith was responsible for the direction and management of all operations within the organisation, including overseeing offices in the USA, Canada, UK, Italy and Germany.

Griffith holds a hotel management honours degree from the University of the West Indies, and was a senior manager with Sandy Lane Hotel, before moving to Bermuda and becoming president of the Bermuda Resort Hotels, managing the operations of four hotels in the group.

BTMI former interim CEO, Ms Petra Roach, will now move to the position of director USA – having previously held the position of vice president, UK for more than 10 years.

Ms Cheryl Carter has been appointed BTMI director UK, moving from her previous role as vice president for Canada, a position she held for 13 years. She will be based in London this winter.

Mr Peter Mayers will become BTMI director Canada, after eight years as business and senior business development manager for the Barbados Tourism Authority in the USA.

The position of BTMI director Caribbean and Latin American regions will be undertaken by Ms Vicky Chandler, who is a marketing expert with more than 21 years’ experience with the Barbados Tourism Authority. Her previous roles included development manager in the US office.

Barbados Tourism Marketing Inc, www.visitbarbados.org