Maui Snorkeling, the Hawaii snorkel tour operator, has been named a 2026 Tripadvisor Travelers’ Choice winner, ranking among the top outdoor activities in M??alaea alongside a 5-star Google rating across more than 4,700 reviews. The company credits automation from TripWorks, the booking and business management platform for tour and experience operators, for keeping its single-boat crew focused on guests instead of admin.

The recognition comes as Maui Snorkeling keeps growing: Roughly $1.1 million in gross sales and more than 1,800 bookings in its latest 90-day snapshot alone, all delivered by a single boat, the Lani Kai II, out of M??alaea Harbor, and a crew that has stayed largely the same size.

“With TripWorks, we improved our experience setups and learned over time how to more succinctly communicate what to expect with our guests. Over time, TripWorks helped us deliver 5 star experiences more frequently and consistently. ” says Mario Noble, Director at Maui Snorkeling. “As our experience improved, our guest satisfaction improved. As our guest satisfaction improved, the tone of our reviews improved to the point where many people today comment that they’ve found their snorkel company, or that they are returning guests.”

That same discipline is behind the award. Running a single-boat business means every guide and booking agent carries outsized weight, and Maui Snorkeling has made a point of paying above-average wages and offering steady schedules to keep its crew in place, rather than relying on seasonal hires. Automated communications, customizable setups and integrated waivers take the operational friction off that same crew’s plate, so their time goes toward guests instead of admin. Built-in reporting also connects bookings directly to the keywords and campaigns that drove them, giving a one-boat operator the kind of marketing visibility usually reserved for much larger businesses, without adding headcount to manage it.

Maui Snorkeling is preparing for agentic AI-assisted booking and 24/7 SMS support. The goal is to make it more convenient for guests to ask questions, book, and manage their reservation. This allows the crew to focus even more on building a loyal following.