Recently rebranded in August 2012, Hard Rock Hotel Cancun immediately transports guests into the edgy, rockstar vibe featuring a signature “Welcome to the Jungle” theme. The larger than life guitar-shaped driveway provides the ultimate VIP entrance, followed by the lobby’s neon-lit glass staircase, sheer metallic curtains and dramatic lighting to enhance the custom rockstar memorabilia lining the walls, showcasing signature pieces from Paul McCartney, Melissa Etheridge, Shakira, Alice in Chains and more.

All-inclusive amenities include luxury accommodations, in-room double Jacuzzis, fine dining, top-shelf drinks, 24-hour room service and live entertainment. The 12-story beachfront hotel boasts 601 guest rooms including ocean or lagoon views and balconies to enjoy the tropic breeze. Active guests can enjoy an array of all-inclusive amenities including a fully equipped Body Rock fitness center, sporting games and nightly entertainment at the new outdoor amphitheatre. Dining delights include five acclaimed international restaurants and five bars and lounges.

New to the Hard Rock every Wednesday is an open martini bar to celebrate all things speed alongside glamorous cars like Ferrari, Lamborghini, and Audi including a Q&A with the driving professional and photo opps with each car. Guests can enter the Hot Lap Experience raffle for a chance to win a racetrack ride with a professional driver in one of the hottest cars in town at Exotic Rides Mexico.

All Inclusive Collection accommodations start at $200 per person, per night, based on double occupancy.

Hard Rock Hotel Cancun, www.hrhcancun.com