Noble House Hotels & Resorts (Noble House), the family-owned hospitality group known for its approachable luxury hotels in awe-inspiring destinations, today announces a comprehensive brand refresh that includes a new logo and website, as well as a new website for the group’s 3 MICHELIN-Key resort, Little Palm Island. The reimagining of the award-winning Noble House brand—just named one of the nation’s top hotel brands by Travel +Leisure—reflects the company’s continued growth, next-generation leadership, and ongoing commitment to designing meaningful stays that are deeply rooted in place, powered by people, and shaped by family.

Founded in 1981 by hospitality pioneer Pat Colee, Noble House has spent more than 40 years building a collection of 29 independent properties across North America, including America’s only private island resort, three full-service marinas, and a robust portfolio of award-winning restaurants, bars, and curated guest experiences.

“At Noble House, our growth has never been about scale for the sake of scale,” said Scott Colee, Chief Marketing Officer, Noble House Hotels & Resorts. “It’s always been about building emotional connections and sanctuaries that reflect the culture of their surroundings and the spirit of the people who bring them to life. Our brand refresh celebrates that ethos, while setting a clear and confident tone for the future.”

The Noble House Hotels & Resorts portfolio is a collection of 29 luxury and upscale hotels, resorts, and experiences across North America—all designed for discerning travelers seeking to escape the daily routine.