The Oberoi Group has announced the launch of ASMI by Oberoi, a wellness offering that reflects the brand’s commitment to creating experiences that are luxurious, meaningful, restorative, and authentic. Derived from timeless Indian wisdom and supported by contemporary practice, ASMI by Oberoi is a lifestyle framework designed to strengthen alignment and vitality across five pillars: movement, nutrition, bodywork, breath work, and mindfulness.

The name ASMI is Sanskrit for “I am.” It speaks to a personal journey of steady alignment with the best version of oneself. “I am my choices” is the guiding idea: wellbeing grows from daily decisions that move us toward living well. ASMI by Oberoi guides guests back to their center through an integrated approach that blends Indian philosophy with scientific rigor. Wellness here is a conscious return to who we are.

Rooted in the Indian philosophy of Pancha Kosha, which views human wellbeing across five layers of existence, ASMI by Oberoi invites guests to begin from where they are. Whether taking first steps or seeking a deeper immersion, ASMI keeps the experience non-prescriptive and personal. It frames a clear lifestyle arc: first support physiology and biochemistry through movement and healthy eating; then ensure recovery and rest then cultivate presence through breath and mindfulness; and, over time, engage with deeper meaning in living a well life. The ASMI cuisine concept follows the same spirit with approachable tiers that encourage better choices, more often.

The combined expertise of Dr. Anuradha Mathad and Mr. Bryan Hoare brings rigor and depth to ASMI by Oberoi. With nearly more than six decades between them – across clinical wellness, traditional medicine, human performance, and luxury hospitality, they ensure the program remains research-aligned and deeply experiential.

Mr. Vikram Oberoi, Chief Executive Officer, The Oberoi Group, said, “ASMI by Oberoi is a living philosophy. It reflects our belief that true luxury creates experiences with lasting effect on body, mind, and spirit. With ASMI, wellness becomes personal and transformative, carrying the authenticity of India while resonating with guests worldwide.”

ASMI by Oberoi will be introduced across Oberoi Hotels & Resorts in India, with plans to expand internationally in 2026.