For three days, over 2,000 travel agents from all over the U.S. received updates regarding the joint Vallarta-Nayarit campaign; several agents confirmed they already had sold both destinations for the upcoming season. This is the 20th year of MLT University; it was created by MLT Vacations, one of the United States’ largest tour operators.
Over 15 states participated at the event, represented by the more than 2,000 travel agents that were trained and updated on the Vallarta-Nayarit joint campaign.
The continuous promotional work undertaken by the Riviera Nayarit and Puerto Vallarta convention and visitors bureaus resulted in agents stopping by the stand assigned to Puerto Vallarta and the Riviera Nayarit to pick up promotional material. Several agents commented that they already had guaranteed reservations for the upcoming winter season from individual travelers as well as groups and weddings.
On September 23, 2014, the tour operator announced the recipients of its 2014 Quality Assurance Award. Among the winners were Crown Paradise Golden Resort in Puerto Vallarta, Dreams Villamagna in Puerto Vallarta, Now Amber Puerto Vallarta, and Secrets Vallarta Bay in Puerto Vallarta.
Puerto Vallarta, www.VisitPuertoVallarta.com; Riviera Nayarit, www.RivieraNayarit.com