Visit Florida Keys & Key West has launched VisitFloridaKeys.com, introducing the first AI-powered destination website in Florida featuring the “Conch-cierge”—a multilingual virtual travel assistant that helps visitors plan trips in over 45 languages. This dynamic new platform represents a major leap forward in how visitors can plan, explore, and experience the Keys, with powerful new tools designed to benefit both travelers and tourism partners.

Developed in partnership with MMGY Global, an industry leader in travel marketing innovation, the new website is set to deliver personalized travel experiences and position the Keys for the next generation of digital marketing, through intelligent technology, automation and structured data. This represents a new standard for how destinations can engage the modern traveler.

“This launch marks a huge milestone in how we serve our community, partners, and future visitors,” said Kara Franker, Visit Florida Keys president and CEO. “This is a broader evolution in how we market and manage the Florida Keys as a destination.”

The new website is part of Visit Florida Keys’ growing focus on artificial intelligence and data innovation. As travel planning shifts from search engines to AI chatbots like ChatGPT and Perplexity, the new website ensures Florida Keys businesses remain discoverable when travelers ask AI where to go. This is because the website acts as the primary source of verified information that AI agents and travel platforms can draw on, helping Keys businesses and experiences remain visible in an AI-powered future.

A notable enhancement to the website is the “Conch-cierge,” an intelligent travel companion infused with the spirit of the Keys. The “Conch-cierge” (a nod to the Conchs, as local residents are called), is a ChatGPT-powered virtual assistant built on Matador Network’s GuideGeek platform. It’s fluent in over 45 languages, and instantly and intuitively helps travelers uncover hidden gems, local insights and the best ways to experience the community, making the Florida Keys more accessible than ever to a global audience.