FITUR 2015, the International Tourism Trade Show organized by IFEMA, will be promoting within the context of FITURGREEN the competitiveness of the tourism sector, in terms of both companies and destinations, through the convergence of the most successful trends as regards innovation and sustainability with current consumer expectations and demands.

FITURGREEN 2015, the 6th Sustainability and Tourism Forum, will be presenting over the three days of the event successful examples of initiatives and projects applied within the sector, along with the most notable practical experiences at the national and international levels. There will also be panel debates, exhibitions and workshops focused on informing a professional audience about the most innovative solutions and emerging trends in the sector.

“The practical workshops and addresses will analyze successful case studies, tools and alternative management systems in three key areas: planning, management and promotion of tourism destinations; sustainable accommodation models; and technology and innovation linked to sustainability,” said the Managing Director of the ITH, Álvaro Carrillo de Albornoz.

FITURGREEN 2015 will be exploring in greater depth three key areas for efficiency and energy savings in hotel management: the planning, management and promotion of tourism destinations; sustainable accommodation models; and technology and innovation linked to sustainability. This will involve a range of addresses including “Sustainable tourist destination: The key to success?”, “Sustainable accommodation: The restructuring of the hotel sector” and “Technology and innovation: The rule of three”, as well as the workshop “Red fITH Network, financing technology in hotels”: “The adaptation of financing systems and public grants to the reality of Spanish tourism companies. A step towards sustainability”.

FITUR will be held at Feria de Madrid from January 28 through February 1, 2015.

FITUR, www.fituronline.com