Japan’s popularity has skyrocketed in recent years, and demand remains high despite the inability to visit as a tourist currently. Interest is largely focused on the two most popular cities of Japan – Kyoto and Tokyo. While these iconic destinations warrant the attention, and should be included on visitor’s itineraries, Japan has so much more to experience. One such area that is full of incredible experiences is Gifu Prefecture, conveniently located between Tokyo & Kyoto. Gifu is popular among those in the know for its stunning natural scenery including an abundance of hot springs, traditional craft practices that are still in use today and historical cities and townships that emulate the past while remaining present.

Those looking for a destination to easily immerse themselves in nature will find that in Gifu’s natural wonders, of which there are plenty. From Okuhida Hot Spring Villages to Shower Climbing (Canyoning) at Hida-Osaka falls there is something for every type of nature enthusiast, in any season. Nestled deep in the Northern Japan Alps, a soak at one the hot springs in Okuhida is the perfect way to unwind after an invigorating day of traversing the waterfalls at Hida Osaka, located just over an hour drive south. The combination of the two can be done in summer or winter, when the entire area turns into a snow globe and is best viewed by soaking in a hot open-air bath while the snow coats the air around you.

Gifu’s thriving craftmanship scene ranges from traditional goods to its culinary heritage. One of Gifu’s most famous craft industries is the creation of Mino Washi Paper – a paper famous for its pure white color and its ability to showcase light making it typically used in lampshades or sliding doors. No visit would be complete without savoring some of the region’s delicious cuisine. Takayama in particular is famous for its delicious Hida Beef, one of only a few styles of wagyu in Japan and among its highest grade.

At the heart of Takayama, the prefectures gateway to the northern alps, you will find the Old Quarter, often referred to as “Sanmachi-dori”. This township is often regarded as one of the most traditional cities in all of Japan, with much of the regions traditional architecture and activities still used by locals, even today. Its streets are brimming with shops and stalls of all kinds, you will want to spend a few hours meandering through the stunning laneways and passages taking in the distinctive old architecture. About a 50 minutes’ drive from Takayama you will find the stunning village township of Shirakawa-go whose 300-year-old gassho-zukuri style houses, with roofs that are designed to resemble hands that are clasped in prayer, make it a UNESCO World Heritage site. Wander among the rice paddies and beautiful residences, many of which are still lived in today. A true highlight is staying overnight in one of the homestays.

The entirety of the Gifu Prefecture allows travelers to immerse themselves in the grand outdoors, timeless tradition and spectacular living culture that have been preserved and passed down thoughtfully through the generations making a journey to Gifu, naturally an adventure.

For more information on the Gifu Prefecture, please visit visitgifu.com