For the first time ever, Pebble Beach Food & Wine is offering a la carte tickets to over 30 of the tastings, seminars, dinners, and more throughout the weekend, Thursday April 4 – Sunday April 7. And organizers share that individual event tickets are now 25% off running through the end of February with the promo code “EARLYACCESS” (while tickets last).

Kick off the weekend with either VIP and GA tickets to the star-studded opening night reception, Coast to Coast With The James Beard Foundation, which are both available at early bird pricing. In addition to the kick-off event, attend Friday’s Opus One Winemaking Exploration for the discounted $375 down from $500. Food lovers are also in luck with events like Burgers, Bourbon & Bordeaux Happy Hour for a discounted $262.50.

Early Access pricing is not the only thing that is new to Pebble Beach Food & Wine. “Many of the events taking place this year are occurring for the very first time,” says Pebble Beach COO, Caroline MacDonald. “We’re also very proud of our group of talented chefs traveling from across the country this year. There’s well-known TV personalities and regional superstars from Arizona to Oregon, something that I think really sets us apart from other food experiences across the country.”

This year’s celebration will bring together over 150 acclaimed wine and spirits producers and more than 125 distinguished chefs from across the country.