In a company-wide restyling of how it markets its multiple tour offerings, IsramWorld is undertaking a dramatic rebranding of not only one of its most popular divisions, but also of its entire corporate identity. The Orient Flexi-Pax Tours name is being retired in favor of ‘Asian Vistas.’ In addition, Escapade Vacations, acquired more than 25 years ago, will be absorbed into ‘EuropeToo.’

“The rebranding of our Asian products is just a first step in a sweeping positioning of Isramworld that began recently with the move to our edgy new space in downtown Manhattan,” says company president, Richard Krieger.

“Orient Flexi Pax was born decades ago as a mid-range modular product enabling agents to put together a jigsaw puzzle of packages for their clients,” Krieger explained, “and we long ago grew out of that concept, with the name was becoming more and more misleading.” For 2015, Asian Vistas will offer a wide range of tours, customized trips, private car tours and city packages throughout China, Japan, Southeast Asia, India and the Gulf

All ten IsramWorld subsidiaries will now be operated and marketed under the umbrella of The Isramworld Portfolio of Brands.

“For far too long, many travel agents and their clients have assumed that Isramworld offered tours to just one destination and one ethnic group – and that’s something we also grew out of years ago,” Krieger continued. “Our goal in rebranding our entire business is to underscore our diversity and our wide range of offerings.” “This overall rebranding of the company has long been my dream,” says IsramWorld Chairman Ady Gelber, “and I am thrilled that Richard and the team are taking this dramatic new leap into the future.”

The ten marques in the IsramWorld Portfolio of Brands are:

ASIAN VISTAS (China, Japan, Indochina, India, the Gulf)
LATOUR (Central, South America and Cuba)
ISRAM (Israel, Egypt, Jordan)
EUROPETOO (UK, Italy, Portugal, Spain, Central Europe, Greece, Turkey, Morocco, Russia)
ELITE TRAVEL COLLECTION (Customized chauffeur-driven tours on 6 continents)
BELDER-GRAY (Philanthropic tours & Voluntourism)
HOLY LANDS SUN TOURS (Christian travel to the Holy Land, Turkey, Spain, France, Italy)
PRIDEWORLD (Cuba and worldwide tours for LGBT travelers)
VIAJES EN ESPANOL (Worldwide tours for Spanish speakers)
A WOMAN’S VIEW (Tours worldwide for, operated by and escorted by women)

IsramWorld, www.isramworld.com