Century Cruises has launched initiatives supporting its preferred tour operator partnerships in the U.S.. The campaign includes increasing its outreach to travel agents through trade shows and e-marketing, and inaugurating a public relations program to enhance brand recognition, distinguish the cruise line from its competition, and increase its share of the U.S. market. The move comes as Century finalizes the timetable for the introduction of two new luxury ships to its Yangtze fleet. With the addition of these new ships, Century will have one of the strongest presences on the river.

The Century fleet is composed of the Century Star, Century Sky, Century Sun, Century Diamond and Century Emerald. Century is the only 5-star cruise line on the Yangtze with all ships built after 2003. Century cruises are currently featured in the programs of many leading tour operators that include Viking River Cruises, Gate One Travel, Princess Cruises and Tours and Travel Bound.

Century Cruises recently became the first river cruise company to issue an Initial Public Offering (IPO) on a major stock exchange, the Shenzhen Stock Exchange in China. Its river cruise experience provides world-class service and accommodations, Western style and Chinese cuisine, and amenities that include a wide range of entertainment, cultural, and other leisure activities, as well as Internet access and top international cable channels. More info is available from Senior U.S. based representative Jeff O’Rourke.

Century Cruises, 888-980-8747, jeff@centuryrivercruises.com, www.centuryrivercruises.com