Seabourn has launched a free, online course for travel agents that is packed with insights, techniques and tips from the most successful sellers of luxury travel in the world. Seabourn Academy, a six-module training program that agents can access on the internet.
“Seabourn has been working with the most innovative and successful travel agents in the world for years,” said John Delaney, Seabourn’s senior vice president of marketing and sales. “We always strive to provide them with the best tools and resources to help them succeed. We are certain that agents will be able to learn a lot about Seabourn and luxury travel from the Academy; the curriculum is a veritable goldmine of information about how to find, attract and market to affluent consumers. It’s a valuable resource for success.”
Seabourn Academy comprises six courses, each divided into four to seven lessons. Each course opens with a list of learning objectives, each lesson includes a quiz, and each course ends with a final exam. The courses cover topics such as an Introduction to Luxury Cruising, Selling to Luxury Clients and Support to Help You Make Sales. Three of the courses provide detailed information about Seabourn’s onboard experience, its fleet of six all-suite ships and the seven geographical regions where they cruise.
Agents who complete the training receive certification as a Seabourn specialist. Seabourn Academy training also qualifies for education credits from CLIA, The Travel Institute in the United States and the Canadian Institute of Travel Counsellors (CITC). In addition, agent graduates can qualify for a $100 bonus commission on a first Seabourn booking made within 60 days after graduation.
“CLIA is extremely pleased to congratulate Seabourn on the launch of their new online training program,” said Bernie Blomquist, CLIA’s Director of Training. “There is no higher priority than providing travel agents with the tools and knowledge they need to sell cruises successfully”, he continued. “Comprehensive programs like this one take advantage of the latest online technology to make training convenient and provide in-depth information about Seabourn. In recognition of those high standards, CLIA is pleased to be able to award 15 credits towards CLIA Certification as an Accredited Cruise Counsellor or Master Cruise Counsellor to graduates of the Seabourn Academy.”
Seabourn, 877-303-9419, www.seabourn.com; Seabourn Academy, www.seabournacademy.com