The Westin Denver Downtown introduces a new, dedicated weekend program designed to give guests more flexibility and time to make the most out of a weekend getaway. As part of the global brand-wide initiative, The Westin Denver Downtown invites guests to personalize their weekend experience with 3pm Sunday check-out, extended breakfast hours all weekend and more. To celebrate the launch, The Westin Denver Downtown has announced the completion of a $1.2 M refreshment of the 4th floor pool deck featuring a sun-filled indoor-outdoor pool with panoramic views of the Front Range of the Rocky Mountains, historic Larimer Square and D&F Tower and the 16th Street Pedestrian Mall.

To set the stage for the new program, The Westin Denver Downtown will signal the weekend has arrived through a variety of subtle sensory cues including changes in lighting, music and décor. Each guestroom will feature the brand’s signature Heavenly Bed bathrobe placed on the bed accompanied by a list of favorite Denver attractions to officially welcome guests to their weekend. The Westin Denver Downtown associates are also part of the transformation, leaving behind weekday ties and customary uniforms for a more relaxed and casual weekend look.

“Since opening our pool deck this week, we have already hosted a fashion show for Larimer Square and a photo shoot for a local magazine,” states Marc Blackford, the hotel’s Director of Operations. “We anticipate that the pool will be an extremely popular destination this summer for hotel guests and social events.”

The Westin Denver Downtown, www.westindenverdowntown.com