Palace Resorts recently held its global marketing summit, gathering executive leaders of the luxury all-inclusive resort brand. At the summit, the company announced the restructuring of its in-house marketing teams. Palace Resorts, which has previously managed its marketing and public relations efforts alongside some of the best marketing & advertising agencies, has decided to bring its efforts completely in-house, by building a global marketing team.

Palace Resort’s various brands market to a variety of segments in the travel space on a global level including direct consumer, travel industry professionals and those selling meetings and incentives. These marketing efforts are done not only in key markets such as the United States & Canada, but also to other international key vital markets that include Mexico, Latin America, the UK, and Japan among others. To maintain synergies across all world markets, it was important to build a stellar team that could accomplish the task of maintaining brand voice regardless of location or market segmentation. This approach allows the brand to have better control of its brand identity on a worldwide scale.

“In an effort meet the demands of the emerging brand as it continues to grow and expand its footprint in the luxury travel space, this vital global team will support the brand’s needs as it continues to expand its presence in new destinations and targets emerging markets. As a company, this benefits us as we are able to streamline the process and speed to market. We are in a fast-paced environment in terms of communicating brand offerings. The global team enables us to communicate information through one cohesive pipeline and it gives us better control in terms of sending out our messaging on a timely basis,” said Kathy Halpern, Vice President of Global Marketing.

The in-house global marketing & public relations structure is comprised of a team of over thirty talented professionals that include, creative, strategy, digital and content marketing, as well as a team of communication pros. In addition to Halpern the new team will include Cessie Cerrato Vice President of Public Relations, Michelle Catin Senior Director of Marketing, Juan Zuluaga, Digital Marketing Manager, Peter Baedita, Creative Director, and Kelly Liszt, Senior Copywriter.

Palace Resorts, www.palaceresorts.com